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The Mid-Life Creative Guide To Podcasting Part III: Promoting The Podcast
The Creating Part Is Done, Now Promote It.
In Part II, we went over creating your podcast, getting it listed in the various directories, and releasing it. Now that you have made your podcast and released your first episodes into the wild, the next step is to let the world know it exists and grow your audience. It’s important to remember that audience growth is not something that happens immediately. Just like it takes time and work to plan and create your podcast, there’s a lot of work that goes into promoting your show as well.
There are many guides and posts out there that promise you that if you take specific steps, you can get your first one thousand listeners. I’m not going to promise you that. I’m going to tell you that if you work on growing your audience and spending the time necessary to do that, you will see your listeners and downloads go up over time. It depends on the time you put in and the content you’re putting out. There’s no magic bullet.
Here are some steps you can take to grow your podcast and gain a loyal community of listeners.
